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Branding & Promotion


Brand promotion involves informing, reminding, persuading convincingly and influencing the buyers to drive their purchasing decision in favor of a brand. It also focuses on building a loyal and long-term customer base. The process involves: Marketing the brand name and logo rather than individual products.

Brand & Promotion

Promotion also helps in increasing customer traffic. The more you promote your brand, the more will the customers know about you and your company and the more will they be interested in your products. It is essential that businesses make use of the right media tool to target their customers

Advertising, public relations and direct selling are three proven methods of effective promotion, though social media marketing has become a powerful tool for driving sales at less cost than traditional methods.

Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds

  1. Advertising – Advertising is defined as any form of paid communication or promotion for product, service and idea.
  2. Sales Promotion. 
  3. Public Relations.
  4. Direct Marketing. 

There are five components to a promotional or marketing mix (sometimes known as the Five P’s). These elements are personal

1. selling

2. advertising

3. sales promotion, direct marketing

4. publicity.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. … A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo

1. Better customer recognition. “Oh, I know that brand.”

2 Higher customer loyalty. “I like everything they do.” 
3. More word of mouth. 
4. Higher advertising effectiveness. 
5. Higher applicant quality. 
6. Higher employee motivation. 
7 Lower price sensitivity.

Marketing informs your customers about the products or services you’re offering them. Through marketing, the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. It creates brand awareness and makes the business stand out.

1. Create a Trusted, Secure Space. “If it doesn’t end in our . …
2. Localize and Personalize. A . …
3. Out-innovate the Competition. Launching a . …
4. Market with Precision.

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In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific.

There are five main strategies upon which businesses can base their positioning.
1. Positioning based on product characteristics.

2. Positioning based on price.

3. Positioning based on quality or luxury.

4. Positioning based on product use or application.

5. Positioning based on the competition.

A common use of packaging is marketing. The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Packaging is also used for convenience and information transmission. Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.

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